Audio Files: The Splitting of Impatiens

THE SPLITTING OF IMPATIENS

FROM THE JANUARY 2023 ISSUE OF GROWERTALKS MAGAZINE

WRITTEN BY LOWELL HALVORSON

NARRATED BY BILL CALKINS

EXCERPT: When analyzing impatiens sales these days, we can see that the category has split into two distinct segments, each with its own sweet spot and market focus. Wholesale price lists show this breakout regularly. They often follow “Impatiens” with “Impatiens, Hybrid” or perhaps “Impatiens, SunPatiens.” This division reflects the new normal and, looking under the hood, we can also see each segment is shifting under different breeder and buyer pressures.