Horticulture in an Omnichannel World ft. Rich Christakes

In a conversational episode, host Bill Calkins and his guest (and friend) Rich Christakes cover an extremely wide range of topics related to the modern greenhouse and garden center industry rooted in the goal of providing perspective and opportunities for action. Rich, CEO of Alsip Home & Nursery (a grower-retailer with two locations in Northwest Indiana and Chicagoland) and founder of the Ship My Plants online marketplace, has a unique perspective on garden center retail, variety selection, business management, the importance of peer groups and creating exceptional customer experiences.

 

Bill and Rich start by covering spring 2023 and new ways to meet the needs of today’s shoppers and then start talking plants—focusing on improvements to best sellers and the importance of new breeding. Then they change gears and address labor. Rich shares how Alsip has benefited from H2A and H2B labor sources and the importance of training and staff development. He explains some recent shift in Alsip’s purchasing strategies and ways they’ve set new goals for buyers and managers, which has resulted in significant revenue gains.

 

Then Rich and Bill spend time talking about ways to inspire key emerging customer bases by allowing them to shop however they prefer, from in-store and traditional delivery to online and even on Amazon. New shopping approaches provides a perfect segue into Ship My Plants, an innovative online platform for buying and selling plants. Think of it as “DoorDash or Uber Eats for plants” because it’s a multi-vendor marketplace that allows shoppers to order plants from local garden centers. This means garden centers maintain their store name and brand while engaging new customers and gaining another avenue for sales.

 

Before closing, Rich and Bill express how thankful they are to work in an industry that reflects positivity at a time when it’s so needed. Plants make people happy, benefit the Earth and improve mental health—and as green industry professionals, there many reasons to be proud and extremely grateful.

 

Be sure to listen all the way to the end of this episode! There are a ton of actionable ideas for everyone.

 

RESOURCES:

• Ship My Plants: https://www.shipmyplants.com/
• Ship My Plants Director of Business Development, Clint Albin: clint@shipmyplants.com
• Alsip Home & Nursery: https://www.alsipnursery.com/